I dream of a wine merchant......

A wine merchant that will give experienced wine lovers adventure and those new to wine an new tool to learn more about wine. The wineries I want to represent will be stewards to their land, treating their land in sustainable ways, expressing their terroirs. The wineries will be both the "up and coming" as well as the older, local tradition bearers. The merchant will reflect the growers passion of the earth by running as "green" as possible; email marketing instead of mailed brochures, recycling programs, low(er) emission delivery services, 100% recyclable shipping materials, low inventory (clearing the wine through the wholesaler), etc.

Most importantly, it will not have a brick and mortar store (no more than is required by law). It will promote its own exclusive brands AS WELL as those that are already available yet in limited supply. Sales would be promoted through email campaigns (but not ruling out regular print newsletters, a la Rare Wine Co). Orders will be processed one online, or over the phone, with wine being delivered the next day (in MA) by UPS (etc.)


The company will be made up of people passionate these ideals and these wines. Will have years of customer service experience as well as wine tasting experience (two WSET Advanced degree holders, frequent travelers to Europe). Ideally, the board of advisors will be made up of a wines sales expert, a online marketing expert, and an importer. Lastly, part of the management team will be based in Europe and will leverage this proximity to the producers to improve the overall "experience" for the customer. (Cellar notes, video reports from the domaines, etc.)