The concept...

The Pearls and Treasures concept is that of mail order wine retail company. A "virtual caviste", or wine merchant, that will sell wine over the internet and mail wine orders directly to "adventurous wine lovers". The unique selling proposition of this store will be the wine selection and its focus on european wines from small artisanal producers. "Boutique" wines from Europe. I define "boutique" as wines made by from small farmers that are passionate about their land and that prize local charater over mass appeal. The farmers will use sustainable farming practices, some will be organically certified while others will also use "biodynmic" practices.

These wines will have a high quality to price ratio. the winemakers will beamong the up and coming stars of europe, the stars of small production, and the local stars for each region. This store will market its selection to what I call the "adventurous wine lover". The wine lover who has an attraction for constantly discovering new wines, new producers, and then sharing these experiences with their friends. I argue that for many wine lovers the "known" is often too boring and they prefer variety and adventure and actively search it out.

This concept wine merchant will be located in Mass, and due to State liquor laws, will only be able to ship wines to Mass residents.

Marketing and sales will be comprised of a quarterly printed newsletter in addition to direct email campaigns to "members" (our customers) who have signed up, via the form on the web site, to receive these notices. Web based marketing will include banner ads and Google ads.

Thus is the basic concept. I invite your questions and critiques.